Friday, January 11, 2008

Announcing the arrival of Infinity by Staffan Preutz


We just received the Infinity collection by Swedish designer Staffan Preutz. These stunningly futuristic looking frames represent a cutting edge look that breaks the barriers of frame design today. The frame front is basically a shield made from a plastic material called NXT that is both super light weight and super flexible. The pure titanium temples are available in several different styles ranging from thick and bold to ultra minimalist. Swarovsky crystals come standard on a few of the styles and are optional on some of the temple designs.

I have to admit the most amazing feature about this collection is the comfort of the design. The first thing I noticed when trying on the various styles was that you hardly feel the frame on your nose or ears at all. It feels as if you are wearing a titanium rimless, but the look is one of stylish color and boldness that is so prevalent in eye wear now.

If you have not seen these I highly recommend visiting the store to try them on today.