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MASUNAGA Eyewear Now at Hicks Brunson!

We're excited to announce we now have MASUNAGA eyewear on display!

The following is the story of Masunaga from masunaga1905.com

"Fukui, Japan is one of the three largest production regions for optical frames in the world, along with China and Italy.  97% of Japanese-made optical frames are manufactured in Fukui.  Masunaga Optical premiered the production of eyeglasses in Fukui in 1905.  The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui.
He entered into the industry the hard way, and at first the eyeglasses manufactured in Fukui were regarded to be third-rate in the world.  In order to raise the quality standards of the products, Gozaemon established a guild like system where full-fledged craftsmen could create their own businesses.  Owing to this system, the number of eyeglass craftsmen increased gradually, and the optical industry spread all over Fukui.
There are as many as 200 manual processes involved in making an optical frame.  Generally, productivity is low when one company is in charge of all the processes. However, Masunaga Optical is the only company in Japan that has a factory in charge of all processes from raw materials to production and finish in an integrated way.

The integrated production system improves the detail and quality. For example, when Masunaga Optical develops a new model, the molds are always built in-house. If there is a problem in the wear comfort that can be felt only after completing one pair of glasses, it will be corrected in the previous process’ promptly.
The company’s mission statement since the establishment is “We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” These words are still the basis of the conduct code of employees even more than 100 years after its establishment."

 

Zero G Eyewear by Tom Cody

Last week we were fortunate to meet with the creator of Zero G Eyewear; Tom Cody.

 

Tom Cody (left) with Hicks Brunson Eyewear Store Manager: Daniel Brunson.

Zero G Titanium refers to "zero gravity" or "weightlessness". This exclusive collection focuses on classic, modern, and timeless shapes in rich colors and unique patterns. Designed in California and handcrafted in Japan, Zero G is created with style, balance, comfort, and weightlessness in mind. All Zero G frames are hypoallergenic, 40% lighter than stainless-steel, and cut from a single sheet of surgical-grade titanium.

The unique hinge system is designed without screws or solder-points and the spindle is guaranteed not to loosen or fall out - a guarantee unique to Zero G. All frames feature a distinctive embossed "four squares" logo on the temples - representing quality, balance, strength, and simplicity. The Zero G product line is represented by over 45 distinct optical and sunglass styles, each named after a city or area in New York.

 

Sands Point: A combination of of Zero G titanium with zyl accents on the front to create a classic look with modern durable and comfortable materials.

We are proud to offer this unique and unequaled collection that has become one of the most popular among our customers.

Come by and see them today!

Veiga by Face a Face

 

Classic shapes in cool new colors!

Flynn by Tom Ford

This classic sunglass design invokes the style of legendary actor and racer Steve McQueen.

 

Steve McQueen seen here in The Thomas Crown Affair.

Iyoko Inyake

Model : IY 498 in color 53A

Iyoko Inyake eyewear has become known for its inventive and trend setting designs in which various colors and materials are carefully mixed to form exceptional frames.

This unique collection is not only comfortable to wear but perfectly compliments the wardrobes of stylish men and women.

Discover the world...of Iyoko Inyaké.

Tom Davies by Hicks Brunson

This frame is an exclusive design created for our store based on the classic P3 shape in tortoise green.