Please Visit Our New Blog!

Please visit our blog over at our new website:

We also have a web store with many new exciting frame styles:

Thank you!

MASUNAGA Eyewear Now at Hicks Brunson!

We're excited to announce we now have MASUNAGA eyewear on display!

The following is the story of Masunaga from masunaga1905.com

"Fukui, Japan is one of the three largest production regions for optical frames in the world, along with China and Italy.  97% of Japanese-made optical frames are manufactured in Fukui.  Masunaga Optical premiered the production of eyeglasses in Fukui in 1905.  The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui.
He entered into the industry the hard way, and at first the eyeglasses manufactured in Fukui were regarded to be third-rate in the world.  In order to raise the quality standards of the products, Gozaemon established a guild like system where full-fledged craftsmen could create their own businesses.  Owing to this system, the number of eyeglass craftsmen increased gradually, and the optical industry spread all over Fukui.
There are as many as 200 manual processes involved in making an optical frame.  Generally, productivity is low when one company is in charge of all the processes. However, Masunaga Optical is the only company in Japan that has a factory in charge of all processes from raw materials to production and finish in an integrated way.

The integrated production system improves the detail and quality. For example, when Masunaga Optical develops a new model, the molds are always built in-house. If there is a problem in the wear comfort that can be felt only after completing one pair of glasses, it will be corrected in the previous process’ promptly.
The company’s mission statement since the establishment is “We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” These words are still the basis of the conduct code of employees even more than 100 years after its establishment."

 

Zero G Eyewear by Tom Cody

Last week we were fortunate to meet with the creator of Zero G Eyewear; Tom Cody.

 

Tom Cody (left) with Hicks Brunson Eyewear Store Manager: Daniel Brunson.

Zero G Titanium refers to "zero gravity" or "weightlessness". This exclusive collection focuses on classic, modern, and timeless shapes in rich colors and unique patterns. Designed in California and handcrafted in Japan, Zero G is created with style, balance, comfort, and weightlessness in mind. All Zero G frames are hypoallergenic, 40% lighter than stainless-steel, and cut from a single sheet of surgical-grade titanium.

The unique hinge system is designed without screws or solder-points and the spindle is guaranteed not to loosen or fall out - a guarantee unique to Zero G. All frames feature a distinctive embossed "four squares" logo on the temples - representing quality, balance, strength, and simplicity. The Zero G product line is represented by over 45 distinct optical and sunglass styles, each named after a city or area in New York.

 

Sands Point: A combination of of Zero G titanium with zyl accents on the front to create a classic look with modern durable and comfortable materials.

We are proud to offer this unique and unequaled collection that has become one of the most popular among our customers.

Come by and see them today!

Iyoko Inyake

Model : IY 498 in color 53A

Iyoko Inyake eyewear has become known for its inventive and trend setting designs in which various colors and materials are carefully mixed to form exceptional frames.

This unique collection is not only comfortable to wear but perfectly compliments the wardrobes of stylish men and women.

Discover the world...of Iyoko Inyaké.

Tom Davies by Hicks Brunson

Face a' Face: New Frame Styles from The Silmo Convention in Paris

"Pure and truly contemporary lines, sensual volumes and colours, a refined sense of touch: the natural beauty of the eyes are fully revealed through the clear, graphic design of the frames.

Face a' Face designs diffuse audacity, glamour, a charming and pleasant, relaxed elegance, as well as a positive, altruist energy.

Signs of their time, the Face a' Face collections reveal the individual personality of their wearer. The glasses become a narcissistic object that underlines its wearer’s personality and makes it unforgettable.

Each frame’s own design and stylistic evolution is motivated by its various functions. Indeed, beyond its basic purpose (to give everyone the ability to look at things clearly), a Face a' Face frame is a guarantee of efficiency, of pleasure, of sharing, of style."

-Face a' Face - Paris

Face a' Face eyewear is created by hand, allowing for multiple layers of zyl to be combined to form fantastic colors and patterns that can suit even the most outgoing and extroverted person and yet also allow for more subtle tones and shapes that work with a more conservative style.

Heidi 3 in color 9259: A good fit for smaller faces.  Has adjustable nosepads and plenty of color.

Viega 1 in color 100: Safari print accents black in a classic round shape sunglass.

Vinyl 3 in color 010: A bold rectangular crystal matte front with tortoise temples.

Gleam 2 in color 169: Retro-chic large rounded cat shape in aqua blue.  Great for the beach! 

Avril 2 in color 2129:  Layered zyl adds dimension and color contrast adds style.

DV008 in color 696:  From the "Rock" collection.  This sunglass combines metal and zyl for lightweight fashion.

Macho 3 in color 004:  Dark brown fades to light brown in this rectangular shape for a more subtle but classic look.

These styles are all currently available and we have many more in stock ready and waiting.

Come by and find your style today!

Tom Davies Limited Edition Eyewear

Tom creates new styles for the Limited Edition range on a weekly basis.

Vintage Frames by Marius Morel

Marius Morel 1880 continues to explore and update the designs of the 1950s.

This period of history saw the creation of designs that still have a totally contemporary feel. A subtly updated range in terms of shapes and details, reinterpreted using today's technology.

Welcome to the world of "vintage"!!

New Face a Face Frame Styles!

Model: Bocca 3 in dark red:

Model: Bocca 2 in red:

Model: Bocca 2 in dark purple:

Model: Sagan 2 in red plaid:

Fans of a retro-chic look are going to love the Face à Face collection!

Scojo Readers: Great Gifts for Christmas!

Ready-to-wear reading essentials Scojo New York, revered for its chic collection of reading eyewear, proudly presents the latest in ready-to-wear reading essentials. Must-have designs come alive with bold and exquisite collections including Tribeca, Gels and Sun Readers. From season to season, look to Scojo New York for beautifully feminine collections for women, and sleek, distinctive solutions for men. Inspired by the legendary downtown district of New York City, the Tribeca collection reflects the hip style and witty character of this historic neighborhood bearing the same name. Utilizing the finest Italian acetates and metal components available today, Tribeca marries form and function with effortless grace. All styles bear the Scojo trademarks of design, quality and affordability that you have come to expect. Ready-to-wear solutions with a vision as memorable and unique as your own. ------------------------------------------------------------------------- Model Fletcher Street in Tortoise & Taupe:

Model Nelson Street in Tortoise & Orange:

Model Nelson Street in Tortoise & Orange:

Model Prince Street in Tortosie & Turquoise:

Youth Services of Tulsa

We were honored to receive a write-up in this edition of Achieve; a publication that has highlighted our charitable partnership with Youth Services of Tulsa.

"(The best part is) interacting directly with the members of our community and actually seeing the direct benefit of changing lives". -Daniel Brunson, Store Manager

New Tom Davies Limited Edition Frames In Store!

Technical innovation, creativity and exclusivity. This collection features creative and innovative eyewear, limited to 50 or 100 pcs only. Tom creates new styles for the Limited Edition range on a weekly basis.

Face a Face Trunk Show on Friday, Oct. 7th!

We will be showcasing the FACE ā FACE collection from Paris, which includes award winning eyewear and sunwear designs. The frame representative will be in store to answer any questions you may have. Please join us for this special showing of the new styles and to enjoy some refreshments! Then you can see why everyone who wears FACE ā FACE loves them!

New! Kame ManNen Eyewear

Kame ManNen's founder, Mr. Kikujiro Kimura, had a passion to create optical frames of the highest quality that would last. The brand name Kame ManNen is named after the Japanese proverb "A turtle lives for ten thousand years", meaning the collection shall be a timeless one. Kame ManNen has been true to this philosophy in styling and quality.

Kame ManNen has been creating quality eyewear since 1917.


Hicks Brunson Eyewear is proud to offer Kame ManNen. Come by and let one of our Opticians find a classic style for you today!

Loree Rodkin, Badgley Mischka and Sama Eyewear!

Loree Rodkin sunglasses:


Badgley Mischka Sunglasses:


Loree Rodkin sunglasses in Glamour Magazine:


Badgley Mischka sunglasses in Glamour Magazine:


Sama eyewear:

Zero G Eyewear

Hicks Brunson Eyewear is proud to present Zero G: A collection featuring super light, super thin titanium frames. Zero G, referring to Zero Gravity or weightlessness, speaks to the core of the brand... a collection that feels comfortable, secure and weightless on the face, but strong and substantial in its look.
Zero G frames are unique in several ways, many of which make the frames some of the most comfortable eyewear available. Particularly unique is the hinge design; which allows the temples to easily be changed out while providing access to the lenses by way of a single pin. The pin can only be removed by fitting the frame into a specially designed block used in conjunction with a hand tool. This design ensures a secure lens that will hold its place in the frame.
A distinct, yet subtle embossed "four squares" branding on the temples is representative of Zero G's promise for their frame designs.

"Four Squares" represents-
Perfect Balance
Strength
Simplicity
Timeless, Classic

The Zero G collection includes 23+ styles, with 4 colors per style.

New! Lightec Carbon Fiber Collection

Morel Launches Lightec Carbon Fiber collection. The new concept, which won the vision choice award at International Vision Expo East 2010, is now available in Tulsa at Hicks Brunson Eyewear in Utica Square. The light-weight frames include the Lightec signature flexible hinge, promoting a comfortable and secure fit. Come in and see them today!

Face a' Face wins SILMO award

Face a' Face wins a SILMO award. Silmo in Paris is the essential trade show for professionals in the optics/eyewear sector for those not in 'the know.' We are so excited that Miami from Face a' Face won in the category of village: sunglass. We looked at these and other great new styles from Face a' Face at Vision Expo West in Las Vegas. See More SILMO–Winners of the 2009 Silmo d'Or
www.silmoparis.com