Heart of Gold by Sama Eyewear

Sama's Heart of Gold sunglasses were designed to celebrate the 20th Anniversary of the company. The frame, layered in gold, comes with gradient-tinted polarized lenses which are also available vapor-coated with 18k white gold or 24k yellow gold.
100% of the proceeds from the Heart of Gold go to the Sam Vance Foundation. The Sam Vance Foundation was established in 1997 by eyewear designer Sheila Vance in memory of her son Sam, who lost his life to heroin experimentation while a nineteen-year-old freshman at U.C.L.A. Named by Interview magazine as one of the “Most Noble Crusaders of the Modern Era,” Vance was determined to turn her personal tragedy into a positive force for change by helping young people and their families avoid a similar tragedy. The Sam Vance Foundation was the motivation behind Sheila Vance’s return to the optical industry and the inspiration behind Sama Eyewear.

Have a "Heart of Gold" for the Lions Club's "Recycle for Sight" program. For the rest of February save 15% on new eyeglasses in exchange for a donated used pair of eyeglasses at Hicks Brunson Eyewear.

Loree Rodkin, Badgley Mischka and Sama Eyewear!

Loree Rodkin sunglasses:


Badgley Mischka Sunglasses:


Loree Rodkin sunglasses in Glamour Magazine:


Badgley Mischka sunglasses in Glamour Magazine:


Sama eyewear:

Mickey Rourke Wears Sama Sunglasses

Mickey Rourke wearing MINE from Sama at the premiere of Expendables.

New Loree Rodkin Eye Couture

A sneak peak at some of the new styles by Loree Rodkin that we picked up in Vegas at Vision Expo West.





We were super impressed with the new Loree Rodkin collection after looking at it at Vision Expo West in Vegas. The best part about Loree Rodkin eyewear is that Loree chose to partner with Sheila Vance of Sama Eyewear to create her luxurious line of frames. We have been fans of Sama for years now because they are behind Badgley Mischka eyewear. Everything they do is uniquely designed and of top notch quality. All the frames are engineered from Japanese titanium components. Sama was actually the first company to introduce 100% titanium eyewear to the optical industry.














Here is a description from Sama Eyewear of the creation and essence of Loree Rodkin Eyewear.

"Determined to create an eyewear collection of unrivaled luxury, Rodkin teamed with legendary eyewear designer Sheila Vance of Sama Eyewear. Vance worked with Rodkin to create frame designs and decorative elements that perfectly translate the essence of Rodkin’s jewelry into the eyewear milieu.

The collection incorporates Rodkin’s iconic fleur-de-lys, peace signs, crosses and skulls, with Vance’s innovative eyewear designs, luxurious materials (pure titanium, Japanese zyl, Swarovski crystals, etc.), and ultra-premium lenses (utilizing an exclusive lens layering process that produces a multi-colored effect without a gradient tint).

One of the most breathtaking and exclusive eyewear collections available, Loree Rodkin Eye Couture by Sama is a favorite of superstars Elton John, Cher, and Steven Tyler, and is the ultimate jewelry for the face."

These styles and more are on their way to our boutique in Utica Square. We will announce the arrival.