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Please visit our blog over at our new website:

We also have a web store with many new exciting frame styles:

Thank you!

MASUNAGA Eyewear Now at Hicks Brunson!

We're excited to announce we now have MASUNAGA eyewear on display!

The following is the story of Masunaga from masunaga1905.com

"Fukui, Japan is one of the three largest production regions for optical frames in the world, along with China and Italy.  97% of Japanese-made optical frames are manufactured in Fukui.  Masunaga Optical premiered the production of eyeglasses in Fukui in 1905.  The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui.
He entered into the industry the hard way, and at first the eyeglasses manufactured in Fukui were regarded to be third-rate in the world.  In order to raise the quality standards of the products, Gozaemon established a guild like system where full-fledged craftsmen could create their own businesses.  Owing to this system, the number of eyeglass craftsmen increased gradually, and the optical industry spread all over Fukui.
There are as many as 200 manual processes involved in making an optical frame.  Generally, productivity is low when one company is in charge of all the processes. However, Masunaga Optical is the only company in Japan that has a factory in charge of all processes from raw materials to production and finish in an integrated way.

The integrated production system improves the detail and quality. For example, when Masunaga Optical develops a new model, the molds are always built in-house. If there is a problem in the wear comfort that can be felt only after completing one pair of glasses, it will be corrected in the previous process’ promptly.
The company’s mission statement since the establishment is “We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” These words are still the basis of the conduct code of employees even more than 100 years after its establishment."

 

Zero G Eyewear by Tom Cody

Last week we were fortunate to meet with the creator of Zero G Eyewear; Tom Cody.

 

Tom Cody (left) with Hicks Brunson Eyewear Store Manager: Daniel Brunson.

Zero G Titanium refers to "zero gravity" or "weightlessness". This exclusive collection focuses on classic, modern, and timeless shapes in rich colors and unique patterns. Designed in California and handcrafted in Japan, Zero G is created with style, balance, comfort, and weightlessness in mind. All Zero G frames are hypoallergenic, 40% lighter than stainless-steel, and cut from a single sheet of surgical-grade titanium.

The unique hinge system is designed without screws or solder-points and the spindle is guaranteed not to loosen or fall out - a guarantee unique to Zero G. All frames feature a distinctive embossed "four squares" logo on the temples - representing quality, balance, strength, and simplicity. The Zero G product line is represented by over 45 distinct optical and sunglass styles, each named after a city or area in New York.

 

Sands Point: A combination of of Zero G titanium with zyl accents on the front to create a classic look with modern durable and comfortable materials.

We are proud to offer this unique and unequaled collection that has become one of the most popular among our customers.

Come by and see them today!

Veiga by Face a Face

 

Classic shapes in cool new colors!

Flynn by Tom Ford

This classic sunglass design invokes the style of legendary actor and racer Steve McQueen.

 

Steve McQueen seen here in The Thomas Crown Affair.

Iyoko Inyake

Model : IY 498 in color 53A

Iyoko Inyake eyewear has become known for its inventive and trend setting designs in which various colors and materials are carefully mixed to form exceptional frames.

This unique collection is not only comfortable to wear but perfectly compliments the wardrobes of stylish men and women.

Discover the world...of Iyoko Inyaké.

Tom Davies by Hicks Brunson

This frame is an exclusive design created for our store based on the classic P3 shape in tortoise green.

Varilux S Series Digital Progressive Lenses

With it's cutting edge design, unique manufacturing process, and innovative technology, Varilux S Series lenses offer improved retinal image matching, never before achieved stability in motion, spatial perception and faster visual reaction time. The Varilux S Series lenses were ranked #1 on every lens feature by real patients in independent studies.

Three groundbreaking technologies underlie the extraordinary benefits of new Varilux S Series lenses:

- Nanoptix Technology: A breakthrough technology that virtually eliminates "swim" (a progressive lens' tendency to distort vision and cause unnatural movement of objects around the periphery when viewing through the reading zone of the lens) when compared to other premium progressive lenses.

- SynchronEyes Technology: A powerful, innovative technology that integrates prescription data from both eyes into each lens, optimizing binocular visual fields and giving wearers expansive vision.

- 4D Technology: A revolution in lens personalization that enhances overall visual response times by ensuring the sharpest vision in the leading dominant eye.

Outer sections of the lower half of progressive lenses are normally blurred to focus the center for reading correction on a standard progressive design but Varilux S Series eliminates this effect and creates a clear periphery:

Creation of a digital progressive lens is achieved by computer operation of a miniature diamond lathe, which allows your prescription lenses to be far more accurate and tailored to your specific needs than a traditional progressive:

Ask us about the new Varilux S Series when you come in for your next pair of glasses!

Tom Davies by Hicks Brunson

Face a' Face: New Frame Styles from The Silmo Convention in Paris

"Pure and truly contemporary lines, sensual volumes and colours, a refined sense of touch: the natural beauty of the eyes are fully revealed through the clear, graphic design of the frames.

Face a' Face designs diffuse audacity, glamour, a charming and pleasant, relaxed elegance, as well as a positive, altruist energy.

Signs of their time, the Face a' Face collections reveal the individual personality of their wearer. The glasses become a narcissistic object that underlines its wearer’s personality and makes it unforgettable.

Each frame’s own design and stylistic evolution is motivated by its various functions. Indeed, beyond its basic purpose (to give everyone the ability to look at things clearly), a Face a' Face frame is a guarantee of efficiency, of pleasure, of sharing, of style."

-Face a' Face - Paris

Face a' Face eyewear is created by hand, allowing for multiple layers of zyl to be combined to form fantastic colors and patterns that can suit even the most outgoing and extroverted person and yet also allow for more subtle tones and shapes that work with a more conservative style.

Heidi 3 in color 9259: A good fit for smaller faces.  Has adjustable nosepads and plenty of color.

Viega 1 in color 100: Safari print accents black in a classic round shape sunglass.

Vinyl 3 in color 010: A bold rectangular crystal matte front with tortoise temples.

Gleam 2 in color 169: Retro-chic large rounded cat shape in aqua blue.  Great for the beach! 

Avril 2 in color 2129:  Layered zyl adds dimension and color contrast adds style.

DV008 in color 696:  From the "Rock" collection.  This sunglass combines metal and zyl for lightweight fashion.

Macho 3 in color 004:  Dark brown fades to light brown in this rectangular shape for a more subtle but classic look.

These styles are all currently available and we have many more in stock ready and waiting.

Come by and find your style today!

Tom Davies Limited Edition Eyewear

Tom creates new styles for the Limited Edition range on a weekly basis.

Vintage Frames by Marius Morel

Marius Morel 1880 continues to explore and update the designs of the 1950s.

This period of history saw the creation of designs that still have a totally contemporary feel. A subtly updated range in terms of shapes and details, reinterpreted using today's technology.

Welcome to the world of "vintage"!!